Web Design and the Psychology of Colors

Web design is not an easy task, especially if what you need is to create a business website in plain HTML, with a very simple layout, easy to navigate, fast loading and, above all, distinctive. To reach this purpose web designers don’t have too many options. Typically all they can do is blend colors harmoniously to create an appealing website that combines attributes of simplicity and logic while providing valuable content.

It is therefore important for any designer to know what colors mean and what subtle message hides within every tone.

Red is the warmest color, passionate and energetic: the color of romance, love and enthusiasm. Red is attention grabbing, alarming or charming: a mixture of paradoxes feelings and sensations. A good web designer understands red and its power: he or she will know where to use this color, how much of red means sales, how much will just drive visitors away. Take a look around and note how red is used on a daily basis: sales tags are red, a red Ferrari is anyone’s dream, a red rose is a passionate declaration of love, a red flag is often associated with war… Red is power, means power, inspires and motivates.

As red, orange is warm, happy and full of life. It’s the color of fire and light. Orange is usually used for websites related to the food industry, but it could also work for lamp manufacturers and other entrepreneurs from the light and energy areas.

Yellow is a dual color. It’s happy and inspiring but many people do associate it with cowardice and jealousy. Use it careful in web design, and never use it for fonts on a white background.

Green means nature, purity and freshness. It symbolizes hope and growth. Usually companies selling herbal products, nutrients and cosmetics use a fresh green – for example lime green – to inspire their visitors. World class companies such as Yves Rocher or Garnier employ green a lot in their web design because they sell products based on natural plant extracts. Used in the wrong context, green might have negative connotations. Money is green – too much green is often associated with greed or poison (Paris Green).

Blue is a already a standard business-to-business color. Navy blue, or dark blue is used for business logos, business suits and so on. Even hospitals and health sites use blue for their design. Light blue symbolizes happiness and Heaven, while some shades of blue are depressing. Use blue carefully for web design.

Violet is an exotic and royal color, associated with wealth, spirituality and meditation. It’s rarely used in web design, because it takes real skill to combine with other colors. Web designers use it mostly for ads and banners, as it grabs attention and calls to action.

White is not a color, but the manifestation of all colors as one. White is associated with purity, divinity, modesty and simplicity. For web design white is the ideal choice. However, although in life, white is complete, online it always needs to be completed with other colors.

Finally, black means the absence of white and the absence of all colors. Although, generally speaking, black has negative meanings (death, mourning, sin) it is still a very elegant color and, combined with the right colors it can make a great enhancement to your website. Anyway… you probably use black as the color of the fonts.

HP Color LaserJet 3700dtn Printer – Get the Job Done Right For Less Money

For an efficient and powerful color printer, the HP Color LaserJet 3700dtn printer using HP Color LaserJet 3700dtn toner is a top choice for small businesses or large offices alike. High resolution color images, black and white copies that are crisp and readable, and enough speed to handle most small to medium sized businesses is the hallmark of an HP Color LaserJet. The cost of this particular printer is less than you might expect, with a low energy usage that makes it appealing to eco-friendly businesses.

Color quality is essential when you purchase and use a color printer. An HP printer ranks very well on image resolution with a 600 by 600 dots per inch rating. The color printing clarity means that you don’t have to send jobs out; they can be done in house. You get all the detail you want and the turnaround time is eliminated.

A network-enabled computer printer provides additional attractive features for your printing satisfaction. The printer becomes an integral part of the processing network. When a printing job is identified and sent through the personal computer, the printer immediately captures all the needed information about media type and format and type fonts and holds them for processing. The computer is no longer tied up and the network itself is clear. There is no need for resetting control panels manually or setting up printing jobs from the computer.

With other printers, you may have to essentially program each printing job from the PC printer set up page or from the printer’s control panel. With HP, all those tasks are handled through on board sensors. Keeping the networks and the personal computer free while documents print gives you less down time on both parts of the printing equipment.

Sixteen pages per minute is not the best printer speed on the market. On the other hand, there is a short waiting time to receipt of the first copy, thanks to the instant fuser. The lower cost of this printer makes a slightly slower ppm speed still look attractive.

The HP is network-enabled. This means that the printer can be configured to fit in with your other network machines. The network can be cabled or can be wireless. Several other network equipment pieces such as personal computers can share one printer on a network. There is no slow-down due to printer job data jams. The quality of the HP print server is well defined. As a small business owner, you want to make the best use of every printing dollar.

You will no longer need to send document jobs out to be printing. Outsourcing can be expensive and it almost always requires additional work time to prepare, submit and retrieve from the out-source business. Do your informational flyers on your in-house printer. Create brochures, reports and letters easily and quickly within your own business office.

An HP Color LaserJet 3700dtn printer is a wise investment for the business owner or office manager. The quality of the copies makes your customers realize that you stand behind the quality of your product or service. Your employees will appreciate the ease with which they can operate this printer.

Interviewing Tips to Get that Job! Why Wear Great First Impression Colors 4

When a person looks at you from a distance, the first thing they see is color. The color you wear represents your aura and when someone looks at you, they see color. Yes, you see color before you actually see the person. Also, people can tell your moods by the color you wear.

You should always wear business colors on an interview to get the maximum effect of dressing for success. You may wear cool colors to calm your nerves before an interview. It is very important to coordinate the colors so that it is complimentary to your skin tone. Try to avoid wearing colors that are too bright for the occasion. It is always good to wear a conservative color.

The primary colors are red, yellow and blue. Blue is the most favorite color. It is the color of communication – dark blue is the color of authority and power. Blue is the water color that represents peacefulness. The colors recommended for business are as follows:

Blue – Best business color for men and women *

Red- Powerful, feisty, daring, lively

Black – Basic

Brown – Earth tone

Yellow – Calm

Green – Money color

*Navy blue and white are the interviewing outfit power colors for men and women. You may also wear this color when meeting with a client to secure a new contract.

Choosing the Right Color for Your Skin Tone

One of the ways to choose the color of your garment is based on your skin tone. One of the keys to looking good all the time is to buy outfits in a color that complement your skin tone. Let’s say you have a gold undertone. If you have skin with a gold undertone, you do not want to buy a lot of outfits in gold or yellow colors. However, green would look marvelous on you. You may have heard someone saying, “she wears red well.” It means that the red color is very complementary to the person who is wearing it. On the other hand, you might have heard someone saying, “I don’t wear red well,” or “red is not my color.” It means that the color red does not complement the skin tone. You will look better in an outfit that has the right color for your skin tone no matter the style.
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Employing Proper Business Branding Strategies and Tips

What is a Branding Strategy?

A brand is not just a logo or a name, it represents your business identity. Therefore, it is a crucial part of the start up process for any business. Branding strategies are employed to provide the fundamental steps and recognize the valuable tools that will help create a strong business brand. In general terms, a strong brand is one that people recognize and believe to deliver good quality. Have you ever found yourself at the grocery choosing one product over the other because it is the more recognized or trusted brand?

It is therefore a branding strategy’s objective to recognize what could turn your business into a trusted brand name. How can you make people trust your brand and its reputation? What should you do to communicate the objective and mission of your company? What is the message you are trying to send out to produce loyal customers? A sound business branding strategy will aim to find answers to these questions before you can establish a brand for your company that would excel in the market.

Create Name, Logo, or Website

Coming up with a name for your business goes hand in hand with creating a logo that will identify your company. When it comes to logos, always opt for something unique. Logos will be utilized in your advertising and marketing campaigns, so it must be well-recognized.

For beginners, think of a logo that will readily hint consumers about the nature of your business – such as whether you are in the food, automotive, or telecommunications business. Hence, choose images that are associated with the nature of your business and the products they will be used to represent.

Slogan or Tag line

Once you have the logo that you want, you can think of a slogan that will reinforce the message you are trying to communicate to the consumers. As long as you keep this part brief and straightforward, then this can be an effective branding tool for your business. This tag line will serve as an additional touch to the main message you are trying to give, thus giving you an edge over your competitors and highlighting the unique experience or service that consumers will be able to avail of.

One advantage that you can get with including a tag line is that it is not permanent, unlike the logo. Therefore, if your company wishes to employ a new marketing strategy, you can readily change your tag line to highlight this new marketing ploy. A tag line then opens up several opportunities to expand your marketing campaigns, as compared to the static nature of company logos because they are the ones more difficult to establish.

Colors and Images

As with logos, colors and images can be used to establish the identity of your business. Colors depict a corresponding set of emotions as well. Therefore, you need to carefully pick out exactly what type of color you are going to use in your logo in accordance with the image and personality of your business. Try to conduct a little bit of research about the different qualities of color types so you can determine exactly what best to use for your company.

Unique Services

When communicating your company brand into the market, highlight the services that only you can offer. If you can guarantee a service that none of your competition can, then you create an edge on your customers over the same businesses. Then, you can use that as a chief marketing strategy to draw more people into your business. An example of this would be a time guarantee on your delivery services, if you’re in the food business.

Learning how to effectively employ these business branding strategies will help boost your company’s campaign and be that much closer to your desired business success.