Graphical design and content is given utmost importance by most website designers while creating an online website. But most of them forget to realize that colors too, play a very important role in creating eye catching and visually attractive website designs. It is the color palette that first catches the attention of the visitor and helps to create the right mood for the navigation which in turns positively reflects on the popularity of your product or business.
Colors are important for all kinds of website designs as it affects us psychologically and can affect our mood and emotions in a positive as well as negative manner. Hence it is important to play around with the right kind of color palettes and combinations to improve the aesthetic appeal of your website.
Yellow, orange and red are categorized under the group of warm colors. Red is a powerful color and perhaps the most attention grabbing of all; use it in a creative manner to highlight areas and sections which need to stand out but use it sparingly where the mood needs to be mellow and light. Pink, though a shade of red, has much more feminine overtones and has a calming and relaxing effect on the visitor. Perhaps this is why most love and romance related websites use this color frequently.
Orange stands for vibrancy and warmth; it also symbolizes health and citrus foods. This color is an absolute must if your product involves the use of citrus fruits or you need to denote the autumn season. Green, blue and purple is the trio of cool colors and is used increasingly by designers for creating energetic and trendy website designs. Blue is an integral part of any website that deals with relaxation and holidays while green is used to symbolize spring and harvest. You will find shades of green in every website which promotes healthy living and also deal with money.
Deep purple has always stood for mystery and spirituality while the lighter shade, lavender symbolizes nostalgia, romance and softness. Black, white, grey and brown form the neutral shades and are usually used in combination with other colors. You can either go in for monochromatic or analogous color combinations for creating website designs; the former tends to more harmonious but lacks the visual punch of the latter. Contrasting colors can also be used on websites like red and blue, red and green or yellow and green. Refrain from using startling combinations like blue and orange or red and purple unless done is a highly creative manner. Contrasting colors can also make it difficult for the viewer to read the content, hence it is always ideal to keep the background color in a lighter shade which is more refreshing for the eyes.
There are various software tools now available for designers to try out various color combinations even in three dimensions for creating attractive website designs. The designer can also draw in inspiration from the nature around him to create new shades and tones to make your website stand out in the crowd.