Colors – An Important Aspect of All Website Designs

Graphical design and content is given utmost importance by most website designers while creating an online website. But most of them forget to realize that colors too, play a very important role in creating eye catching and visually attractive website designs. It is the color palette that first catches the attention of the visitor and helps to create the right mood for the navigation which in turns positively reflects on the popularity of your product or business.

Colors are important for all kinds of website designs as it affects us psychologically and can affect our mood and emotions in a positive as well as negative manner. Hence it is important to play around with the right kind of color palettes and combinations to improve the aesthetic appeal of your website.

Yellow, orange and red are categorized under the group of warm colors. Red is a powerful color and perhaps the most attention grabbing of all; use it in a creative manner to highlight areas and sections which need to stand out but use it sparingly where the mood needs to be mellow and light. Pink, though a shade of red, has much more feminine overtones and has a calming and relaxing effect on the visitor. Perhaps this is why most love and romance related websites use this color frequently.

Orange stands for vibrancy and warmth; it also symbolizes health and citrus foods. This color is an absolute must if your product involves the use of citrus fruits or you need to denote the autumn season. Green, blue and purple is the trio of cool colors and is used increasingly by designers for creating energetic and trendy website designs. Blue is an integral part of any website that deals with relaxation and holidays while green is used to symbolize spring and harvest. You will find shades of green in every website which promotes healthy living and also deal with money.

Deep purple has always stood for mystery and spirituality while the lighter shade, lavender symbolizes nostalgia, romance and softness. Black, white, grey and brown form the neutral shades and are usually used in combination with other colors. You can either go in for monochromatic or analogous color combinations for creating website designs; the former tends to more harmonious but lacks the visual punch of the latter. Contrasting colors can also be used on websites like red and blue, red and green or yellow and green. Refrain from using startling combinations like blue and orange or red and purple unless done is a highly creative manner. Contrasting colors can also make it difficult for the viewer to read the content, hence it is always ideal to keep the background color in a lighter shade which is more refreshing for the eyes.

There are various software tools now available for designers to try out various color combinations even in three dimensions for creating attractive website designs. The designer can also draw in inspiration from the nature around him to create new shades and tones to make your website stand out in the crowd.

Making Your Web Design Color Choices Sell for You

Colors are such an important ingredient for your web design that this cannot be emphasized enough. We all know that different colors affect the moods of people to varying degrees, so this will also have an affect on your customers’ perspective of your company.

You have probably heard people talk about being green with envy or a person who is in a depressed mood seeing black. Of course seeing red shows a great deal of anger like the bull going after the red cape of the matador. Colors therefore, will affect the various moods of the people who are viewing your website, so pay attention to the following notes about the moods which come with all the different colors.

Neutral Colors

Black is very often associated with death and depression but also sophistication and elegance as in a black tie affair. Often individuals that are selling jewelry for example will opt for a lot of black in their web design. Gray is many times the choice of people in the business world as it signifies reliability and being conservative. These are great business colors for web design provide they are used with a second color. White depicts cleanliness and purity at least in our western culture such as marriage but in the eastern cultures it means death. This is one of the most used colors in web design when it comes to the page color. Brown-gives a homey feeling earth tones grounded. Most often favored by site owners that sell natural products and services.

Cool Colors

Purple has creative abilities royalty especially the darker shades and the lighter ones romantic. Often seen in the web designs for dating site or beauty sites. Blue shows trust and intelligence. It has calming affect on. Green is known to be associate with the negative emotions such as jealousy but the positive side is wealth and having lots of money. One may choose this color for web design if their site deals with money.

Warm colors

Red attracts attention big time emphasizing something you want to stand out and can raise blood pressure so be careful how much you use red when it comes to your web design. Pink is the more feminine interpretation romantic and innocent. This is a color that craft sites or baby sites seem to favor as their web design colors. Orange is known to stimulate appetite vibrant autumn days. Yellow is for happiness and warmth but the reverse is cowardice or weakness.

Now that we have gone over all the various colors we need to talk about the colors which would be complementary for putting on a website. You will have to decide whether you want your message to jump out at the people or do you want to create a feeling of warm?

The atmosphere you want can be achieved by noting which colors would satisfy you the most. The best background color would probably be white as it shows the other colors the best so that they stand out and bring definition. You could have one as the dominant color and use one other as a complementary color. Blend them so it will be pleasing to the eye. If you prefer using one color scheme then you could use varying shades of the same color to different degrees.

Then if you want to grab the attention right away of the potential customer us two or more dominant colors to pop out at them. Remember though this could backfire on you as the vibrant colors could possibly be irritating to many people. Try some different combinations together until you settle on the right combination for your web design.

Colored Business Cards Will Make Your Customers Remember You

Ever noticed how all business colors seem to be restricted to grey, black, blue and white? There’s a reason for that of course. Most established business want to seem serious and professional, and conventional wisdom says that uniform colors are the best for that. Really though, while it may make sense not to wear clothes in too strong colors if you are working in a bank, most new and upstart business should focus more on getting out there and making a name, than sticking to old fashioned rules. When it comes to business cards, there is no reason to go for a standard black and white one, if you have the option of a colored one.

Business cards that look good can make a big difference. In the American 80’s hit movie ‘American Psycho’, the main character almost has a nervous breakdown in the board room, when he discovers that a fellow VP has a better looking card than his. There’s no need for such dramatics of course, but a nice business card in inviting colors makes it much more likely to be noticed in a wallet full of cards. If you have ever been to a sales meeting or convention, I am sure you can agree. We all pass business cards around, but how many do we actually take notice off? A colored business card will give you that little edge over your established competitors.

When people see that you made an effort with your card, they will assume that your creativity and dedication carries over to your business. If they see a bland, uninspired business card, then they may assume that you yourself is bland and uninspired. It’s amazing what a little detail to font, color and graphics can do for a first and second impression. Creating good and dynamic relationships is key to any business and this is but one way to do so.

There’s another marketing benefit to colored business cards, namely that of preserving your brand identity. There’s a reason for why the world’s biggest brands always look the same, no matter what medium. Your brand and company logo should always look the same. If it doesn’t then customers may think it strange. It’s akin to not having a clean and tidy office or shop front. You do not want to stretch or manipulate your logo and if it is in color, then you do not want it in black and white. Branding is ever more important, also for smaller businesses.

Color Psychology – What Color Does to You! What it Can Do For You!

What an amazing process! Light, reflected off different surfaces, passes through the eye’s cornea and pupil, then forms an image on the retina at the back of the eye which the brain then translates and registers as a colored object. This in turn stimulates the optical nerve system.

Colors have varying wavelengths. Reds, oranges, yellows have long wavelengths. Green is neutral. Blues through to violets have short wavelengths. The long wavelengths stimulate and energize us, the short wavelengths calm and slow down.

As an illustration of color psychology in practice, walk into a predominantly red room and you will experience an increase in pulse and heart rate. Walk into a blue room and you begin to feel calm and at peace as your heart and pulse rate slow down.

Conclusion: Color does things to you – either negatively or positively depending on the circumstances you are in.

In view of this, how important that we at least gain a rudimentary understanding of color psychology and what colors do to us so we can employ them to work for us. When it comes to image building and business, color psychology can make a huge difference.

If you run a web site dealing with serious business matters, you don’t want a color scheme which evokes images of leisure and youth. On the other hand, if you are marketing entertainment or leisure products, you don’t want a site which produces a heavy corporate image. The color scheme should COMPLEMENT not CONTRADICT your image.

So what is the first step in making color psychology work for you?

First, decide on the image you want to project for yourself or your business. Do you want it to be:

  • Conservative?
  • Trendy?
  • Futuristic?
  • Modern?
  • Stable?
  • Natural?
  • Healthy?
  • Inviting?
  • Surprising?
  • Startling?

Once your image is decided seek out the colors that will enhance or project that ‘feel’. Here is a brief overview of the main color characteristics. You will notice they can include a wide range of emotions depending on the strength of the color and the particular hue it comes in.

RED

Strong Emotions / Warmth / Love / Anger / Danger / Boldness / Excitement

ORANGE

Spicy / Cheerful / Sunny / Low Cost / Affordability / Cheap

YELLOW

Attention grabbing / Comfortable / Upbeat / Lively / New / Unusual / Cowardly

GREEN

Durability / Reliability / Environmental / Luxurious / Renewal / Optimism / Well-being

BLUE

Calming / Constancy / Loyalty / Reliability / Honor / Melancholy / Boring

PURPLE

Power / Royalty / Elegance / Artificial / Overwhelming

GRAY

Conservative / Traditional / Intelligent / Expensive / Serious / Dull / Uninteresting

BROWN

Relaxing / Confident / Casual / Natural / Reassuring / Earthy

BLACK

Sophistication / Elegance / Sex / Formality / Strength / Illegality / Depression / Morbid

WHITE

Cleanliness / Purity / Innocence / Quality / Simplicity / Classic / Sterility / Disposable

In Conclusion:

Big business has been harnessing the power of color psychology for decades. Things have come a long way since Henry Ford’s remark that customers could have his Model T automobile in any color they wished “as long as it was black”!

Colors are now strongly identified with products and companies with a resultant band of loyal customers and supporters. Why not take a few moments to examine your web site or business logo or color theme and see if you are using color psychology as the powerful business tool it is.