Color Consultant: Through the Eyes of an Expert

Color exists in everything around us. It is natural that it visually influences us the most compare to other visual stimuli. But not all people are aware of it consciously. They just see the color as a means of identifying an object; however, it can affect a person emotionally. It can suggest an emotion or thought that people are not even aware of.

There are people who study these kinds of reaction. Color consultants study its complex effects and its practical use. These people have a trained eye in determining the right color suitable for a place or purpose. It is actually a combination of psychology, current trends, statistics, aesthetics and design theory that they are able to come up with an analysis.

Being a color consultant is not purely art. Their duty is trying to combine color and functionality. They are looking for a practical purpose for the colors. There are also challenges in the field. The consultant should always be aware of current color trends to make an up to date analysis. They should have an instinct whether to follow standard color or introduce a new one. Here are some few questions that a consultant might ask on himself:

  • Does following the popular color trend bring out the desired results?
  • Does it need a new one to convey the message better?
  • Does the color evoke the necessary emotions needed?
  • Does the color attract the right kind of people?
  • Does it stand out from competition?

These are some practical questions that a color consultant constantly finds answer for. The usage of color in business is an old business technique. Companies are investing on their logos to raise brand awareness among consumers. This is where color analysis is much needed. A successful color choice can help cement the brand’s image. Consumers would be able to remember the brand with just the colors alone. And in business, color association is a good thing.

It also has a practical application in design. There are colors that can subconsciously suggest an emotion. Restaurants choose a certain color for their interior that is good for the appetite. Offices paint their walls with color that induces thinking.

Color consultants are highly demanded. They could also give their expert advice to interior designers and homemakers. This is why time tracking projects are a must for them. It is very profitable and satisfying career for those who sincerely appreciate colors.

Business Card Design for IT Professionals

IT professionals need to maintain their business just like everyone else. It is because of this that they must design business cards in a way that are professional yet attract attention. The following tips will help IT professionals design their business cards in a way that will help them get more business.

Color Business Cards

Color business cards are an exceptional way for IT professionals to show their professional skills and present themselves to new clients. The color in the business cards really catches the eye and it is exactly what one would expect from an IT professional. In fact, you can design your own cards and choose the colors you feel best represent you and your skills. But whatever you do make sure you make it tasteful so that when you hand your card to someone they will look at it and think that it looks great instead of looking at it and thinking that it is overdone.

Contact Information

Another important aspect of your business card design is to incorporate your contact information in a very clear and concise manner. Most of the time when people look at a business card they are doing so to find a name and phone number or email address. If this information is not readily available then it will potentially lose you customers. As a result you should focus on the actual layout of your contact information first and then add your color and graphics.

Do it Yourself

Believe it or not but you can design your business cards yourself right on the computer. You can create your computer business cards on software you buy or else you can create them on websites that offer this service.

There really are a lot of options available to you when it comes to business card design for IT professionals. You can choose to use the plain black and white cards of the past or else you can choose to differentiate yourself from all the other IT professionals out there by designing a business card with colors and graphics that are tasteful yet help you get the clients you need! If you don’t have any good ideas of your own then check out some of the websites that offer free business cards and see what graphics they have available for you to choose from. You will see that you can have professional and colorful business cards even as an IT professional.

What is Your Favorite Color?

The colors you choose for marketing, advertising, or gifts may have bigger implications than you thought!

Do you have a favorite color? You may not realize it but colors actually speak to us. Not only are colors symbolic, but they can evoke emotions or physiological responses. Most of us from our youth are taught that colors mean something such as red meaning stop and green means go. When we see pink or light blue balloons being delivered, it is likely to mean that a baby girl or boy has been born. The entire spectrum of colors has meaning and connotations. When you buy a gift for someone, do you know what the colors could mean? Here are the basic colors and their meanings.


Red is the color or power. Is associated with fire and blood so it is often associated with strength, determination, passion, love or desire. Red is a strong emotional color, which draws attention and signifies Stop or Danger. Red has been proven to evoke natural body responses such as raising blood pressure or increasing respiration. When used in advertising, it is usually complimented by a contrasting color shade of red to “tone” down the effects. Red is such a versatile color because it is used to show love, desire and passion while at the same time, anger, danger and stop.


Yellow is a color generally associated with happiness, joy and energy. Yellow is a warm color that gets people’s attention, which is why taxicabs were painted yellow. Yellow is often used to promote children’s products. Yellow in advertising is used to highlight the most important elements of your product or design. Yellow should be used for lighthearted items but not typically for high end products.


Orange is a combination of red and yellow. The energy of red and happiness of yellow form a color that represents enthusiasm, happiness, creativity, success and encouragement. It is a citrus color so it is associated with healthy food and stimulates appetites. Orange is also the color for strength and endurance. It should be used to catch attention or highlight important aspects of your product or design. Orange is a wonderful color for promoting food and children’s toys.


The color green is typically associated with nature. When you see green, you think of freshness, fertility, harmony, growth, and money. It is also a safety color, which is associated with “Go” or “good”. Green is a healing color because it is the most restful color on the human eye and has been shown to improve vision. You should use green when you are trying to promote feelings of safety or trust. Green should also be used when you are trying to promote environmentally friendly products.


Blue is a color that is associated with loyalty, trust, confidence, faith, truth, or wisdom. It is the color of the sea and sky. Blue is a color that evokes calm feelings and tranquility. The color blue has been shown to slow the human metabolism and produce a calming affect on people. Unlike red, yellow and orange, which are emotional colors; blue is linked to human intellect and consciousness. You would use blue to promote products related to cleanliness, water or precision high-tech products. Blue is a masculine color is typically associated with males. Blue is used a in corporate America because is linked to expertise, stability and trustworthiness.


Purple is a combination of blue and purple which is a combination of stability and energy. Purple is associated with royalty, luxury, wisdom, dignity, creativity, mystery and magic. The color purple is favored by young people and used in advertising to youth. If you want to portray elegance and a touch of class, use purple in your products.


White is the color of goodness, purity, innocence and perfection. The color white signifies safety and perfection. When compared to black, it is considered the positive or good. White is the color of snow, so in advertising, it is associated with cleanliness and coolness. White is also used with tech products to signify simplicity. Apple computer has made use of the color white on their products to promote just that, simplicity or ease of use. White is also associated with charitable organizations.


Elegance, formality, power, death, evil, fear or mysteries are typically associated with the color black. Black can have a negative connotation and is the opposite of white. Black is used for strength and authority; it is also considered to be very formal and prestigious color. Black can also be the color of grief. Black is often worn to make someone look thinner so it is a color that gives the feeling of depth and perspective. Black is a great color to use as a contrast to other colors. It helps to create powerful combinations when used with other power colors like red and orange.

So now you know more about colors and their meanings. In the gift basket business, color is always taken into consideration when designing gifts. Gift basket professionals know that some colors just go together so they are used in everyday gifts, but often times a client will want to send a special message so they custom make these gifts to specifically address the client’s needs and desires using colors.

The next time you are considering a gift, think about the colors and what it means. You always want to be sure you are sending the right message!

Add Some Color to Your Free Business Cards

If you are looking for free business cards, it will make sense to look for those cards that you can obtain without needing to check out a host of print shops. There is after all no sense in paying these shops a high price and there is also little sense in printing the cards on your home printer because it is actually possible to find full color business cards that you are available for free.

The first thing that many think about when the start to choose business colors is that neutral colors or black and white are the only options available and worth choosing. These colors do make the card look more serious and since you want your customer/client to think about you and your business seriously, it does pay to pick from such colors.

In fact, people also like to wear business suits that are of these colors and even offices are painted in such colors so that they promote a sense of seriousness. Therefore, even if you are looking for free business cards, be sure to check out those that are made from colors that are neutral or which are predominantly black or white.

At the same time, there is a lot to be said in favor of also choosing more colorful cards. The right colors can make the card look very businesslike and they will also promote a sense of harmony. You do not want your cards to stand out too much from the rest or be too noticeable. The only exception is when your business is relatively unknown which is when you will want your business cards to stand out and be noticed.

Therefore, for a newly established business, the best choice for free business cars is one that makes use of full colors. This is because colored cards offer a few benefits that black and white (and neutral colored) business cards do not. For one, colored business cards stand out more than black and white cards. When your client puts your colored card in their wallet and then opens the wallet they will be immediately attracted by the sight of a colored business card.

The more they notice your card the more likely it is that they will want to get in touch with you. These colored cards will certainly make your clients realize that you are exceptional and also dedicated which is why you have taken the trouble to create a standout card.

In fact, colored cards also help to convince your clients that you are a creative person. It shows that you are not just another run of the mill business person and that you are imaginative and creative. Colored cards also help to make your company/business logo stand out more. This in turn helps to make your brand or logo more recognizable and for a relatively unknown business, making their brand more recognizable is a definite plus point.

Finally, the use of a colored business card also means that your clients will remember your name and company more readily than is the case with black or white business cards. If you get your clients to remember and recognize your business you will stand a better chance of getting your client interested in your business offers.